See product usage, account health, and revenue in one place
SaaS Tracker helps B2B SaaS teams understand which customer accounts are healthy, at risk, inactive, or ready to expand — with EU-hosted, revenue-aware product intelligence.
- ✓ Account-level engagement, health, and feature adoption
- ✓ Revenue at risk, inactive paying accounts, and expansion candidates
- ✓ EU-hosted and GDPR-aligned by design
Setup takes about 30 minutes. Your 14-day trial starts when your first data arrives.
Revenue and customer value in one view
Track MRR, ARR, revenue concentration, and revenue by health alongside real customer account behavior. SaaS Tracker helps teams understand where revenue comes from and how it relates to usage.
- MRR and ARR overview
- Revenue by health segment
- Revenue composition and concentration
Prioritize accounts by both engagement and value
The Revenue × Health matrix helps teams quickly separate champions, at-risk revenue, expansion opportunities, and low-value accounts. It makes prioritization fast and clear.
- Champions
- At-risk revenue
- Expansion opportunities
Core capabilities
SaaS Tracker combines product usage, account health, and revenue context into one account-level intelligence layer for B2B SaaS.
Account usage analytics
Understand how each customer organization uses your product — from activity trends and recency to feature adoption and workflow usage.
- • Organization-level activity and trends
- • Feature adoption and workflow analysis
- • Exploration and heatmaps
Account health
Turn usage into health scoring with configurable models per product or app, based on real engagement signals.
- • Health score per organization
- • Signals from activity, recency, stickiness, and adoption
- • At-risk account overview
Revenue intelligence
Connect product usage with MRR and account value so teams can prioritize customers by both behavior and revenue impact.
- • MRR and account value context
- • Revenue at risk and account prioritization
- • Revenue × Health matrix
Secure ingestion
Collect events with a consistent schema and environment separation, while keeping identifiers pseudonymized on your side.
- • HMAC signature verification
- • App and environment separation
- • Pseudonymized identifiers
Signals that turn account behavior into action
See which accounts are inactive, at risk, or showing the patterns that usually precede churn. Signals turn usage and account context into actionable customer lists.
- Revenue at risk
- Inactive paying accounts
- Expansion candidates
See which features healthy accounts actually use
Track feature adoption across customer organizations and understand which workflows are common among active, healthy, and growing accounts.
- Feature adoption by organization
- Workflow usage patterns
- Adoption trends over time
Understand engagement patterns over time
Activity heatmaps reveal when customer usage is strong, when engagement drops, and how usage rhythms change across time windows.
- Usage intensity by day and hour
- Recency and activity patterns
- Fast visual exploration
How it works
Instrument
Send page views and key product actions with pseudonymized identifiers and organization context.
Aggregate
Events are processed into fast, stable account-level metrics for usage, health, and revenue analysis.
Prioritize and act
See account health, churn risk, expansion opportunities, and revenue impact in one place.
What makes it different
Built for EU SaaS teams
- • EU data residency
- • Privacy-by-design with no personal data required
- • Clear GDPR processor model
Built for trustworthy metrics
- • Consistent event schema
- • Stable aggregation pipeline
- • Reproducible, audit-ready account metrics
See SaaS Tracker on your customer accounts
SaaS Tracker can be set up in about 30 minutes. Your 14-day trial starts when your first data arrives.
Need help getting to first value faster? Book a short onboarding call with us.